Whitening – Total Care™ Toothpaste


Whitening – Total Care toothpaste 75ml | 2.6 fl oz

Powered by Hydroxyapatite + Perlite + Kaolin.

  • Effectively Removes Teeth Stains, Reveals a Brighter Smile.
  • Enhanced with Natural Whitening Technology.
  • With Maximum Natural Cleaning Power.
  • Super Gentle on Teeth.
  • Safe for Daily Whitening.

Whitening & Total Care™

Direction of Use:

  • Add the toothpaste to the top of your toothbrush.Brush thoroughly, then rinse well, and enjoy your smile.Don’t Swallow. Keep out of reach of children under 6 years old. Additionally best results, use twice daily.


  • Certainly Super Gentle, Effective Whitening
  • Superior Stain Removal and Cleaning
  • Ensure Smooth, and Shiny Teeth
  • Enhanced Enamel Strength and Mineralization
  • Effective Plaque Prevention
  • Promotes Gum Health and Fresh Breath
  • Indeed no signs of Sensitivity
  • Mild Foaming besides a Natural Taste
  • Clinically Proven: 7% Whiter Teeth in Two Weeks
  • Low Abrasiveness: 62% Less than ADA Standards
  • Exceptional Cleaning: 45% More Effective than Reference Standards.
  • Obviously it is safe for everyday use.


Aqua, Kaolin, Hydrogenated Starch Hydrolysate, Glycerin, Hydroxyapatite, Tetrasodium Pyrophosphate, Zinc Gluconate, Peg-32, Perlite, Sodium Monofluorophosphate, Eucalyptus Globulus Leaf Extract, Thymus Vulgaris Leaf Extract, Calcium Carbonate, Propanediol, Mentha Arvensis Herb Oil, Mentha Piperita Oil, Citrus Limon Peel Oil, Cellulose Gum, Xanthan Gum, Disodium Cocoyl Glutamate, Cocamidopropyl Betaine, Sodium Glutamate, Sodium Cocoate, Sodium Saccharin, Ethylhexylglycerin, Sodium Benzoate, Potassium Sorbate, Limonene, Linalool, Citral, Sodium Chloride, Citric Acid.

Experience a natural YOU&YOU Whitening – Total Care toothpaste crafted for individuals seeking exceptional oral care.

Unmatched stain removal proven true cleanliness

  • Elevate your oral care routine with You&You Natural Whitening – Total Care toothpaste.
  • Experience visible whitening results particularly from the first few applications.
  • Formulated with natural whitening technology and hydroxyapatite unquestionably for enamel-safe brightening.
  • Packaged in recyclable tubes for guaranteed freshness and precise dosage.
  • Designed for gentle, safe, and effective teeth whitening.
  • Completely peroxide-free your comfort and safety.
  • Purity uncompromised: Our formula is free from alcohol, triclosan, and SLS.
  • Whitening – Total Care toothpaste Committed to being Vegan & Cruelty-free.

What Distinguishes Our Whitening – Total Care toothpaste?


Instead of relying on traditional abrasives like synthetic silica, dicalcium phosphate or sodium bicarbonate, we utilize an innovative formula featuring natural abrasives like kaolin. This ensures gentle yet effective cleaning.


We are confident in the effectiveness of our products because they have undergone rigorous testing. Our toothpaste offers optimal cleaning power while maintaining the lowest possible level of abrasiveness, striking the perfect balance between effectiveness and safety.

Note: It’s crucial to understand that many brands emphasize low abrasiveness “without” empirical evidence of cleaning efficacy. A genuinely superior toothpaste should offer a harmonious balance between these two critical factors. Undoubtedly we encourage discerning consumers to inquire further knowledge.

  • What is the PCR?

The pellicle cleaning ratio (PCR) it is test can be used to evaluate the stain removal performance of oral care products and dentifrices such as toothpaste or toothpowders.Publication from 1982 (In vitro Removal of Stain with Dentifrices) (Stookey, 1982)Journal of Dental Research, which is the Publication detailing the Original PCR method developed by Dr. George Stookey, who was the President & owner Therametric Technologies, Inc. until his passing in late 2021.  This publication details the methods/materials of the PCR Model utilized at Therametric laboratory and widely throughout the industry.

  • What is the Enamel Polishing Potential (EPP)?!

Enamel Polishing Potential (EPP) This method is based on the work previously published by Bailey and Phillips (L. Rush Bailey, 1950) on the study of abrasive prophylactic agents and techniques on enamel surfaces. Toothbrushing provides several benefits, including the polishing of enamel surfaces. Different toothpastes/abrasives may provide different polishing potential for enamel surfaces, and this can be determined by light reflection analysis. The outcome for this test is the difference in enamel gloss (or light reflection) between the pre and post treatment measurements. (Dentistry, n.d.), (Dentistry I. U., 2022)

  • What is the Cleaning Efficacy Index (CEI)?

The Cleaning Efficiency Index (CEI), which was introduced by Schemehorn, et al.,21 was calculated according to the equation: CEI = (RDA + PCR – 50) ÷ RDA

In summary CEI emphasizes the importance of good stain removal properties and low dentin abrasivity. The equation was based on clinical data that indicated a PCR value of at least 50 was needed to provide acceptable cleaning power (extrinsic stain removal).

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